Interaction and feedback in digital signage
Summary of Part I and II This article is the last of a series of three on Proximity Marketing. In the first article, I describe my idea of the Marketing […]
Summary of Part I and II This article is the last of a series of three on Proximity Marketing. In the first article, I describe my idea of the Marketing […]
Summary of Part I In the first article of this short series, I wrote about a new model of digital marketing, a model based on targeted, dynamic and interactive communication. […]
Introduction In the last few years, I have been wondering about a future like the one depicted in the worldwide famous film “Minority Report”, where smart digital billboards were ubiquitous […]
Proximity Marketing is a topic which has been widely discussed in a series of posts on this blog, and the development of the Digital Signage platform Web Signage is permeated […]
According to statistics produced by some of the best research institutes, in the 24 hours prior to reading this blog, you will have been exposed from 1,200 to 5,000 advertising […]