Interaction and feedback in digital signage
Summary of Part I and II This article is the last of a series of three on Proximity Marketing. In the first article, I describe my idea of the Marketing […]
Tag Archives: Proximity Marketing
Proximity Marketing Lifecycle
Summary of Part I In the first article of this short series, I wrote about a new model of digital marketing, a model based on targeted, dynamic and interactive communication. […]
Marketing of the Future – digital proximity marketing
Introduction In the last few years, I have been wondering about a future like the one depicted in the worldwide famous film “Minority Report”, where smart digital billboards were ubiquitous […]
How I met your proximity marketing
Proximity Marketing is a topic which has been widely discussed in a series of posts on this blog, and the development of the Digital Signage platform Web Signage is permeated […]
How to increase your sales with targeted advertising
According to statistics produced by some of the best research institutes, in the 24 hours prior to reading this blog, you will have been exposed from 1,200 to 5,000 advertising […]
